If you’re in the market for a new pair of jeans, consider your style and budget. Classic straight cut styles with a little new twist never go out of fashion. You can drop a hundred bucks or so on a pair of these and be in business for the next couple of years. However, if you’re in the mood and have the budget, you can drop the same amount or more on a trendy pair of jeans that you may or may not want to venture out in public in next year. Keep in mind that styles change rapidly, but some styles are here to stay, and classic jeans are one of them.

Denim and jeans - where do the names come from?

The word jeans comes from a kind of material that was made in Europe. The material, called jean, was named after sailors from Genoa in Italy, because they wore clothes made from it. The word 'denim' probably came from the name of a French material, serge de Nimes: serge (a kind of material) from Nimes (a town in France).

The 18th century

At first, jean cloth was made from a mixture of things. However, in the eighteenth century as trade, slave labour, and cotton plantations increased, jean cloth was made completely from cotton. Workers wore it because the material was very strong and it did not wear out easily. It was usually dyed with indigo, a dye taken from plants in the Americas and India, which made jean cloth a dark blue colour.

The 19th century – The California Gold Rush

In 1848, gold was found in California (not too far from San Francisco) and the famous Gold Rush began. The gold miners wanted clothes that were strong and did not tear easily. In 1853, a man called Leob Strauss left his home in New York and moved to San Francisco, where he started a wholesale business, supplying clothes. Strauss later changed his name from Leob to Levi.

Rivets

A big problem with the miners' clothes were the pockets, which easily tore away from the jeans. A man called Jacob Davis had the idea of using metal rivets (fasteners) to hold the pockets and the jeans together so that they wouldn't tear. Davis wanted to patent his idea, but he didn't have enough money, so in 1872, he wrote to Levi Strauss and offered Strauss a deal if Strauss would pay for the patent. Strauss accepted, and he started making copper-riveted 'waist overalls' (as jeans were called then).

In 1886, Levi sewed a leather label on their jeans. The label showed a picture of a pair of jeans that were being pulled between two horses. This was to advertise how strong Levi jeans were: even two horses could not